Audience Profile

Get to know the largest community of potential donors and supporters who share your passion.

Purpose-Driven Supporters Making a Difference

Care2 possesses a unique trait that other online communities lack: A like-minded community with shared values and a real purpose for learning and taking action. 

That’s why Care2 members are more serious about causes, about nonprofit organizations, and about vetting with their dollars than those found on other social networks, or Google visitors at large…

Ideal Demographics

Care2 members are more mature than those found on Facebook, and have both the educational interest and financial capacity to support the nonprofit causes that are important to them

Yet, they are remarkably younger than some existing direct mail donor databases, making them arguably the largest community of potential donors and supporters.

Our Audience by the Numbers

College Educated
0 %
Household Income
$ 0 K+
Female
0 %
Average Age Range
30 -60

Here's How Our Members Stack Up

1

They Have The Right Psychographic Profile

Care2 members align with nonprofit missions and socially conscious brands, making them a perfect audience for fundraising and awareness campaigns.

2

They’re Active

82% have created or signed petitions
62% have contributed financially to nonprofit

3

They’re Engaged

47% visit the site daily to read, share, and support causes, making Care2 one of the most active nonprofit communities.

Our Critical Mass Is Around The Following Member Profiles

Haley

Under 35 years old (26% of users)

Jill

35-44 years old (27% of users)

Angela

45+ years old (47% of users)

Our Critical Mass Is Around The Following Member Profiles

Haley

Under 35 years old (26% of users)

Jill

35-44 years old (27% of users)

Angela

45+ years old (47% of users)

Trusted by Nonprofits and Socially Conscious Brands

Ready To Supercharge Your Community?