Care2 and Impact Social’s latest U.S. Donor Voices Insights Report (July-September 2025) offers a real-time look into what drives donor conversations across five key cause areas: Animal Welfare, Health, Environment, International Development, and Progressive Causes.
Built on a social media analysis of thousands of U.S. donors, this report reveals the topics and advocacy themes shaping charitable discussion today. Dive into the findings to learn what donors to charitable causes are really talking about online!
This a powerful dataset to help nonprofit organizations design effective fundraising and advocacy messages for their most passionate and active supporters.
In this report you’ll find:
- Animal Welfare donors focus on adoption, fostering, and supporting shelters and rescues, emphasizing the importance of finding "furever homes" and using hashtags like #FostersSaveLives.(see specific key topics)
- Environmental donors emphasize urgent climate action and renewable energy programs, often linking climate justice to community health and talking about the EPA. (see specific key topics)
- Health donors center on defending public healthcare programs (Medicaid, Medicare), reproductive health access and immigration issues. (see specific key topics)
- International & Development donors highlight humanitarian crises—especially in Gaza and Ukraine—calling for accountable, people-centered aid.(see specific key topics)
- Progressive donors focus on reproductive rights, Planned Parenthood, the Trump Administration and opposition to systemic inequality and government overreach.(see specific key topics)
Donor conversations across all sectors stress justice, equity, and urgent action to protect animals, the planet, and vulnerable communities.
🎯 This is fantastic data to help you target your lead acquisition content, stewardship materials, digital advertising, and more.
Download the full report here, and subscribe to the Care2 blog through the sign-up on the right to get more updates from Care2 & Impact Social’s U.S. Donor Voices!
